Most businesses hire one firm to build the website and another to make it visible — and the gap between them is where performance gets lost. ZACODERS does both: websites, web applications and business software, built to be found, understood and acted on.
Figures we can stand behind
Most businesses that come to us aren't short of a website. They have one that launched, a few pages that rank, and a persistent sense that it should be producing more. The problem is almost always in one of three places: it isn't found, it doesn't convert, or it isn't connected to how you handle inquiries.
Most firms cover one or two of these and subcontract the rest. We work across all four — which matters most at the points where they meet.
Business websites, WordPress sites, ecommerce stores and custom-built sites — planned around how customers search and what they need to know before getting in touch.
Technical, on-page, local, semantic and entity SEO — plus the AI-search readiness that makes a business easy for answer engines to identify and describe.
A CRM built around how your team sells, an ERP that brings sales, inventory and finance together, or an operations system for inventory, dispatch and billing.
The connective work that makes the other three pay off: forms that feed a CRM, stores that read inventory from another system, automated follow-up and conversion-focused design.
The deepest engineering work in our portfolio — the kind of database-driven systems most web firms subcontract.
Every project — a website, a search engagement or a business system — runs through the same five stages. What changes is what happens inside each one.
We find out how the business actually wins customers and handles them afterward — including where you appear in search today, against which competitors, and for what.
Structure before screens. For a website: page structure, URL architecture and the plan for structured data. For a system: the data model that constrains everything built on top of it.
Designs are reviewed as working pages or clickable prototypes, not static images. Systems are built in phases, so the first usable part is in your hands early.
The stage most likely to go wrong, treated as core scope: redirects mapped, content and data migrated, tracking verified, and staff trained on the real thing.
Monitoring and fixes after launch, then ongoing search, content and conversion work — where search investment compounds and systems grow by the next phase rather than by replacement.
Most of what determines whether a website can rank is decided before anyone writes a word of content. These are the technical foundations we build in from the start.
AI-search optimization — sometimes called answer engine optimization (AEO) or generative engine optimization (GEO) — is the practice of making a business easy for AI systems to identify, understand and describe accurately. It builds on SEO rather than replacing it.
Who the business is, what it does, where it operates — stated the same way everywhere it appears online.
Pages that answer specific questions directly before expanding on them.
Content attributed to named people with relevant experience.
Schema that describes the organization, its services and its content.
Matching names, addresses and descriptions across the site, Google Business Profile and directories.
Crawlable, fast, well-linked pages — the foundation everything else depends on.
Every project is priced after discovery, as a fixed figure, before any development starts. What drives that figure differs by the type of work.
Number of page templates, how much content needs writing or migrating, custom functionality, integrations, and — for redesigns — how much existing search visibility needs protecting.
Size of the site, the technical work the audit uncovers, number of services and locations, competition in your market, and content production.
Number of modules and user roles, data migration, integrations with other systems, and reporting requirements.
Number of systems involved, the quality of their APIs, data volume, and how much monitoring the connection needs.
Why fixed prices after discovery: an estimate given before anyone understands your business is a guess, and guesses turn into change requests. Discovery produces a scope both sides can hold to.
Straight answers to what buyers usually want to know before booking a call.
ZACODERS is a web development, search and custom software company founded in 2015. We build websites, web applications and business systems such as CRMs and ERPs, and we provide SEO — technical, local, semantic, entity and AI-search optimization — so what we build is found and converts.
Yes, in the same team. The people planning a site's search architecture are involved in building it, so decisions about structure, speed and structured data are made during the build rather than fixed afterward.
Businesses where a customer is worth a meaningful amount and most customers start with a search. Our experience includes healthcare and clinical psychology practices, real estate businesses, contractors and home-service companies, professional services, retailers, wholesalers and manufacturers.
Yes. Many engagements start with an existing site — an SEO audit, a redesign, or technical fixes — rather than a new build. If a rebuild is the better option, we'll explain why.
Ranking loss after a redesign is usually caused by changed URLs without redirects, lost content, or technical regressions. Redirect mapping, content migration and pre-launch technical checks are part of every redesign we do for that reason.
Making a business easy for AI systems to identify and describe accurately: consistent business information, content that answers questions directly, named authorship, structured data and solid technical SEO. It builds on SEO rather than replacing it, and no one can guarantee how a particular AI system will use a source.
Yes — CRMs, ERPs, inventory and dispatch systems, web applications, customer portals and the integrations between them.
You do. Source code and intellectual property transfer to the client on delivery.
ZACODERS is registered in the United Kingdom, based in Crawley, West Sussex.
With a discovery call. We'll ask about the business, what isn't working and what you've tried, and tell you honestly whether and how we can help.
Not being found, not converting, not connected to how you handle inquiries, or unable to do what the business now needs. Tell us which, and we'll tell you what we'd look at first — including when the answer is smaller than you expected. You'll speak with Zohaib Munawar, founder of ZACODERS, who has spent more than ten years working across web development and search.
Or email info@zacoders.com